Journal
On copywriting, AI content systems, and marketing strategy.
How to automate blog posts from idea to publish
Learn how to automate blog posts from idea to published article. Step-by-step workflows using AI, automation tools, and CMS integrations. No code required.
What is medical writing and how to become a technical medical writer?
What medical writers actually do, where they work, and how to break into the field.
Video Script Copywriting Tips
Mechanics of writing scripts for commercials, explainers, and product videos that hold attention.
Video Marketing Copy & Best Practices
Video makes up 82% of web traffic. Here's how to write copy that actually works inside it.
William Bernbach Advertising.
The man who invented modern advertising — from the Bronx to DDB and the campaigns that changed the industry.
How to write good microcopy.
The tiny words on buttons, tooltips, and error messages that quietly make or break your UX.
David Abbott's creative genius.
The career, craft, and greatest campaigns of one of advertising's most respected copywriters.
Apple's 8 secrets about landing page copywriting.
How Apple turns product pages into experiences — and eight techniques you can steal.
Don't read this post about Patagonia's advertising.
How telling people not to buy your product became a billion-dollar advertising strategy.
How one bank productized boring with pride credit cards.
Revolut turned a boring piece of plastic into a viral product — and won a community in the process.
Master UX Copywriting: What is it and How to do it
A concise guide to writing for interfaces — from onboarding flows to empty states.
How to write a damn good hook sentence.
A few simple rules for opening lines that make people keep reading.
How to write (web) copy that sells.
Gary Halbert's system for writing web copy, broken down into steps you can actually use.
Manipulation in advertising
We ignore 3,500 ads a day. A look at the psychology behind the ones that still get through.
Conversational copywriting
Write like you talk. A straight-to-the-point guide on making your copy sound human, not corporate.
How to write a copywriting brief. (According to an actual copywriter)
What actually belongs in a content brief, from someone who reads them for a living. Template included.
How to craft a brand promise. (And put even your biggest competitor to shame)
Templates, 26 examples, and a framework for writing the one sentence your brand lives or dies by.