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June 23, 2021
Apple’s 8 secrets about landing page copywriting.
May 24, 2021
Don’t read this post about Patagonia’s advertising.
April 17, 2021
How one bank productized boring with pride credit cards.
April 8, 2021
Master UX Copywriting: What is it and How to do it
January 19, 2021
How to write a damn good hook sentence.
September 10, 2020
How to write (web) copy that sells.
August 22, 2020
Manipulation in advertising
August 16, 2020
Conversational copywriting
August 10, 2020
How to write a copywriting brief. (According to an actual copywriter)
August 4, 2020
How to craft a brand promise. (And put even your biggest competitor to shame)