Author: Dimitar Karamarinov

  • Video Marketing Copy & Best Practices

    Video Marketing Copy & Best Practices

    Videos are now one of the most popular content formats on the web. It makes up around 82% of traffic today, and the number grows by the minute. Video is engaging and conveys information light-speed quick, thus why businesses need videos as a way to market products and services. However, just because you have a […]

  • William Bernbach Advertising.

    William Bernbach Advertising.

    Bernbach was a pioneer of print advertising and is credited with creating the modern advertising campaign. He understood that advertising didn’t always push to sell a product, and instead created campaigns that appealed to the consumer’s emotions. This approach made him one of the most influential advertising executives of all time. Born on August 13, […]