Category: Copywriting
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How to craft a brand promise. (And put even your biggest competitor to shame)
A great brand promise reads to your customer precisely as if they wrote it. It’s punchy, somewhat short, goes straight to the point and it aligns with their purpose in life. A brand promise is also hella hard to write. In the eighties, Ogilvy shared what, to this day, might be the most valuable thirty-eight-point […]